Research on the Inheritance Path and the Branding Inheritance Model of Traditional Crafts

The inheritance of traditional crafts has contemporary value in the economy and socio-culture and, hence, development human civilization. China is well known for its main subject international craft research; Chinese government first leading force inheritance. This paper employs grounded theory to analyze content 79 national policies on from 1960 February 2022, induces, compares, refines, formulates an path under guidance current public cultural China. clarifies government’s overall structure can also serve as a reference community revitalizing maintaining continuity. contains five models, among which, branding model key revitalization crafts, yet both practice, there lack implementation plans. reviews theories, sorts out four attributes brand “Identification, Communication, Value, Culture”, then analyses advantages dimensions—recognition, identification, acquisition, survival. Subsequently, this study selects classical focusing each attributes, explores constructing brands with distinct operational logic, integrates results forms three-stage inheritance, analyzes logical relationships components model. concrete plan which aims help institutions formulate guide practices by providing scientific strategic framework high degree universality.